Head of PPC

Role: Head of PPC

Company: Jewellery Quarter Bullion Ltd (BullionByPost & GOLD.co.uk)

Location: Birmingham city centre (B5)

Hours: Full Time - 8 hours per day, Monday to Friday

Salary: £70,000

Dress code: Business casual

Jewellery Quarter Bullion is on the lookout for an experienced, analytically minded, data-driven and performance focused Head of PPC who strives to make an impact, lead positive change, and introduce new ideas and approaches to help strengthen our UK brands and drive international growth. Our goal is ‘To become the world’s most respected online precious metal dealer’ and you will play a key role in guiding forward an already successful and expanding company, with the opportunity to grow a team around you.

There are a few things we look for when hiring, regardless of role or team. Firstly, we look for candidates who will thrive in our culture. We seek problem-solvers and game-changers, people that embrace feedback, develop themselves and the team around them and who strive for excellence. Secondly, we want people who are excited to learn about our industry, because to be the best we must have an acute understanding of our product, our customers and the reasons why they are looking to invest in gold and silver. And finally we look for people who operate with trust and integrity, as we believe both are key ingredients for our success.

Our people are the cornerstone of our growth, and you will be joining a dynamic team focussed on shared success. You will be part of a business where individual ideas and contributions are truly valued, and everyone can make a difference.

Please note: this is an office based role from our Birmingham head office. We do not sponsor visas.

Benefits:

• Salary: £70,000
• Bonus up to 30% of base salary, paid bi-annually based on company performance.
• 25 days holiday + bank holidays - with the option to buy an additional 5 days.
• Company mobile phone and contract.
• Generous cycle to work scheme - a bike up to 5% of basic salary.
• Pension Contribution 8%
• Private Healthcare
• City centre office location - 100m walk from Birmingham New Street Station.
• Opportunities and budget for skills development

Who are Jewellery Quarter Bullion?

Joining Jewellery Quarter Bullion you will become part of an exciting, entrepreneurial business which over the last 12 years has grown BullionByPost.co.uk to become the UK’s no.1 online gold and silver bullion dealer, turning over in excess of £320m a year. We also operate Gold.co.uk and have recently created a rapidly growing presence of fully translated and localised bullion websites across the EU and the United States. We also run The Fine Jewellery Company and The Jewellers, online jewellery platforms who offer one of the widest ranges of gifting jewellery in the UK.

What your duties will include:

• Strategise and deliver JQB’s paid search, shopping, and display strategies across multiple UK and international websites with a multi-million pound click budget.
• Draw valuable insights and decisions from raw data through analysing campaign performance metrics
• Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.
• Ensure best practices and new developments are rolled out across all campaigns.
• Audit PPC accounts to find gaps and opportunities for continuous improvement.
• Take an innovative approach to PPC, sharing your prior knowledge, experience, new approaches and enthusiasm with the wider Marketing Team.
• Test new Google tools and products as they become available.
• Stay up to date with new developments and tactics in the PPC/SEM industry.

What we look for in you:

• Be willing to approach things differently and challenge the norm.
• You have obsessive attention to detail, especially with numbers and data analysis.
• You have strong communication skills and the confidence to sell your ideas to key stakeholders.
• High levels of integrity and autonomy.
• You engage a results-oriented approach to PPC management.
• You have a general interest in investment, economics and world news.

Experience:

• Proven experience - a minimum of 5 years experience in a high spend, senior PPC role, either in-house or at an agency.
• Highly analytical - comfortable using MS Excel/Access for data analysis. Google BigQuery experience is advantageous.
• Experience forecasting and managing large PPC budgets across multiple brands.
• A passion for the digital sector, e-commerce and PPC.
• Strong commercial awareness - comfortable using data to demonstrate ROI.
• In depth experience using tools including Google Ads, Microsoft Ads, Web analytics platforms, script deployment, and Tag Manager.
• PPC automation. Programmatic marketing experience is beneficial.
• Be a hands-on Head of Search as we do not rely on external agencies.